Google Inc., the No. 1 Web search company in the world, is investing on important developments in Internet video ads as investors begin to target consumers interactively, said a senior executive on Thursday.
“The one big shift in the next three to five years is going to be video advertising”, declared Nikesh Arora, head of Google’s global marketing operations and development, during the Reuters Global Media Summit held in New York.
“If you believe there's a big consumer shift going on, the advertising dollars will have to follow”, he said, pertaining to the rising popularity of viewing online videos.
Google made a huge bet on Web videos, with its YouTube acquisition for $1.65 billion in 2006. It recently said that YouTube will turn into a profitable industry in the near future and the company is aggressively working to enhance the site’s capacity to generate revenues.
The Web search giant said that it monetized over one billion views per week in YouTube during the third quarter.
Arora stated that marketers are still discovering how to capitalise on the Internet video sensation, with various companies shifting TV ads to the Internet.
“These spots do not exploit or leverage any of the values of the Internet. It's not interactive, it's just a video. I can't click on it, I can't interact with it”, he stated.
Nevertheless, he added that the format of ad videos online will certainly improve and evolve, making it a more interactive way for companies to advertise their products.
“The one big shift in the next three to five years is going to be video advertising”, declared Nikesh Arora, head of Google’s global marketing operations and development, during the Reuters Global Media Summit held in New York.
“If you believe there's a big consumer shift going on, the advertising dollars will have to follow”, he said, pertaining to the rising popularity of viewing online videos.
Google made a huge bet on Web videos, with its YouTube acquisition for $1.65 billion in 2006. It recently said that YouTube will turn into a profitable industry in the near future and the company is aggressively working to enhance the site’s capacity to generate revenues.
The Web search giant said that it monetized over one billion views per week in YouTube during the third quarter.
Arora stated that marketers are still discovering how to capitalise on the Internet video sensation, with various companies shifting TV ads to the Internet.
“These spots do not exploit or leverage any of the values of the Internet. It's not interactive, it's just a video. I can't click on it, I can't interact with it”, he stated.
Nevertheless, he added that the format of ad videos online will certainly improve and evolve, making it a more interactive way for companies to advertise their products.
RSS Feed